Blog and podcast that takes a marketing approach to managing your career and finding a new job. These cookies will be stored in your browser only with your consent. We have much more content like this if you're in the mood! Rapper Travis Scott was in a charitable mood Wednesday night as he offered to pay the tuition of five students that currently attend historically black colleges and universities. The partnership included a custom meal, co-branded merchandise, and a commercial spot featuring Travis Scott’s, dare we say it, real voice!?

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Travis Scott & Yves Saint Laurent . Many are speculating that, given the success he’s so easily brought other companies, it’s only a matter of time before Scott branches out on his own, formulating his own brand. Creative Content, EDM artist, Marshmello started their live concert movement in 2019, offering a glimpse of what was to come earlier this year with Travis Scott. To the delight of the players, the island visuals changed with each new song performed, constantly keeping everyone entertained. I'm Travis L. Scott, the host of The Winding Road Podcast and author of the blog. It’s incredibly indicative of the rapper’s popularity and proof that his career is really only beginning.

Digital Marketing, With its clear success critically, visually, and numerically with its large audience, this partnership with Travis Scott set the tone for all games looking to push past traditional gameplay. I'm a professional marketer and a former corporate recruiter. Don’t believe us?

Take a look at the below to see if any of them are a fit for you! I'm Travis L. Scott, the host of The Winding Road Podcast and author of the blog. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'a8516fe0-32f5-4747-b1da-567b1f1b3a14', {}); Fortnite, the video game developed by Epic Games, has been breaking the mold with their live events. He’s shown that his appeal spans not only generations, but races, genders, and income levels.

video game. In 2016, Travis Scott took his love for luxury to a new level with a campaign for luxury clothing line, Yves Saint Laurent. Pray 4 Love ft The Weeknd 07. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ceb3f79a-c301-4b3f-b98f-f8040a01317a', {}); We’ve now mentioned a luxury apparel brand, a video game, and America’s fast-food chain as Travis Scott’s most notable brand partnerships to date. I'm on a journey of continuous learning, changing perspectives, and creating happiness in my career and I invite you to join me. In 2018, Scott partnered with the brand yet again as the face of their men’s runway collection. The entire Fortnite island was Travis Scott’s stage, and he emerged onto the screen in giant form, stomping around the premises while players were able to run around the island to see different angles. Hello! It is mandatory to procure user consent prior to running these cookies on your website. Throughout the show, there were giant spacemen, cyborgs, underwater moments where the crowd was submerged, rollercoasters, until finally at the end everyone was literally flying around this Travis Scott-ified Fortnite planet. Over 95 items were available for purchase! The partnership didn’t end there, though. General Entertainment, Blog and podcast that takes a marketing approach to managing your career and finding a new job. The meal was also complimented by a huge merch drop that included a large variety of products, everything from life-size cut outs to a chicken nugget pillow to vintage-inspired apparel. Something that is incredibly impressive is the shear range of brand categories Scott has helped build success with.
In 2016, Travis Scott took his love for luxury to a new level with a campaign for luxury clothing line, Yves Saint Laurent. By thinking about your career from a marketing perspective you can open up doors you never knew existed.

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Hello! It’s no small feat to appeal to both brands and such a plethora of fans.


If you'd like to ask me a question, provide some positive or constructive feedback, or suggest a topic you can do that privately here. If you’re interested in learning even more about this partnership, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |, Brand Trade Partnerships: Influencer Marketing Without Breaking The Bank, A Deep Dive Into Travis Scott’s Multi-Layered Partnership With McDonald’s, How Harry Styles Has Utilized Unique Marketing To Grow His Fanbase, Endorsement Deals With Sofia Vergara - TV's Highest Paid Actress, How Pop Music Artists Use Brands In Song Lyrics For Partnerships.

In short, my career is made up of diverse experience ranging from sales to corporate recruiting to, most recently, marketing, management, leadership, and writing.

It's what I love and I enjoy taking marketing principles and applying them to other things - such as how companies hire and how people think of themselves when it comes to professional growth and finding a new job. What initially stood out the most about this partnership was the fact that it included a custom Travis Scott meal on the menu.

And in true Travis Scott fashion, EVERYTHING sold out in days. According to a tweet from Fortnite’s official account, over 27.7 million unique players in-game participated live, with an estimated 45.8 million total views, as the game held five different Travis Scott concerts. More About Me. Something that is incredibly impressive is the shear range of brand categories Scott has helped build success with. In this blog, Hollywood Branded explores Travis Scott’s Top Brand Partnerships. Over the past six years fans have watched his songs fly up the charts, his merch selling off the shelves, and his tours rack in over $50MM. Subscribe to the Winding Road newsletter and never miss another blog post or podcast. You can learn more about my experience here.

The world is truly his oyster right now, and we’re excited to see what he does with it! Career coaching with a marketing twist. As a marketer, I see untapped potential in how you can change your career trajectory. But opting out of some of these cookies may have an effect on your browsing experience. The rapper appeared in the brand’s #YSL03 video campaign dressed head to toe in YSL, surrounded by some pretty incredible visual effects. While Travis Scott is certainly having a moment right now, there are a lot of celebrities and celebrity-driven events (albeit with COVID restrictions) happening right now that present very fruitful opportunities for you brand. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.

The rapper appeared in the brand’s #YSL03 video campaign dressed head to toe in YSL, surrounded by some pretty incredible visual effects. These cookies do not store any personal information. “He was like, ’40, man. This is so striking because it’s something that hasn’t been done since McDonald’s partnered with Michael Jordan for a custom meal in 1992. Marketing is about making change.

This category only includes cookies that ensures basic functionalities and security features of the website. Social Influencers, Don’t believe us? The partnership didn’t end … Take a read for yourself below! As a recruiter, I understand how companies hire people.