Oct 2020 PayPal joins with Buy From The Bush in rural online marketing campaign 22. Financial platform Airwallex became one of a handful of Australian tech 'unicorns' last year with a valuation of over $US1 billion ($1.5 billion). Influence: “My mother and other women in rural communities. Ross. The Buy From the Bush campaign attracted more than 400,000 followers on social media after she quickly created a logo, hashtag and Instagram page. A team of weapons (in the best possible way). Now, the partnership with PayPal is making the marketplace a permanent fixture, and some 250 small businesses are already on board. Too many anecdotes. Influence: “My dad because he is also an entrepreneur ... that had quite a big impact on me. Small businesses are the backbone of our economy and are even more vital in rural communities, creating jobs and helping towns and families thrive. There needs to be more development programs geared at women, it’s a lonely world in entrepreneurship and I think as women we often doubt ourselves.”. Oct 2020 PayPal move on digital currencies will make cyber criminals richer: claim 22. Almost half, 46%, said they’re likely to continue purchasing from local businesses once the crisis is over. She started considering how the campaign could lead to more long-term and sustainable support for rural communities, through purchasing power, not charity. of us casually walking on a road to nowhere by @natsalloum_photography #Swattingfliesinutes. Offers of help. Get COVID-19 news you can use delivered to your inbox. Would happily pay for 250mbit but sadly speed limited on the 850mtrs of copper to 50mbit max. Brennan lives in Warren, about seven hours north-west of Sydney. While Wintel has a bullseye painted on it let's remember that iOS/RHEL are[…], demonising bitcoin when cash is always a criminals best friend is just silly! All Rights Reserved. She was a single mum, a proud Indigenous woman, she was always pushing who we are and her beliefs onto us kids and pushed us in the right direction, to be kind and accept others for who they are.”, Influencing others: “Growing up in Sydney, I was the only little brown girl in my class and it was quite hard on me. Initially, Brennan thought the campaign would be something her friends and family would support, she tells SmartCompany. Source: supplied. Credit:Louie Douvis. 198K likes. “PayPal’s mission and vision is that all people should have the opportunity and ability to participate in the global economy. You’ll also receive special offers from our partners. We cannot afford to miss out on the brainpower and imagination of half the population if we want to realise our potential as a nation.”, Grace Brennan delivered the Australia Day address this year after her successful Buy From The Bush campaign. “Grace explained her goal was to create long-term economic opportunity for rural small businesses – which is aligned with our own values and mission. Copyright © 2020 Private Media Pty Ltd. Publishers of SmartCompany. They inspire and influence me. Especially in the last few years, with cash flow drying up from traditional sources like agriculture, they are creating alternative income streams.”, Influencing others: Buy From The Bush has inspired similar campaigns in response to the bushfires, with #SpendWithThem and #EmptyEsky harnessing social media to promote those small businesses affected. It’s about finding value in the unique offerings of the individual.”, Airwallex president and co-founder Lucy Liu. Momentum is called Buy from the Bush. Kristy Dickinson's cult jewellery brand turns over just under $1 million and has been built with a focus on inclusion, with designs celebrating Indigenous pride. “Consumers want to wield their power in terms of their choice of consumption, and shopping and travelling with purpose at the moment,” she suggests. . “I feel privileged that PayPal has the opportunity to work with Buy From The Bush to establish a permanent eCommerce platform for the BFTB movement and create a stronger connection between the city and the bush. It now turns over around $5 million a year. Grace Brennan didn’t mean to start a social movement from her kitchen table, but when the founder of the 'Buy From The Bush' campaign watched her local community in regional NSW struggle through drought she wanted to boost local businesses. That just reduces another barrier. May it rain where it’s needed and stay dry where it’s not. Influence: “My wholesale agent has always been my biggest influence and supporter since day one. Influence: “I have a huge network in the industry, there’s no one single person. What a joy it has been! Brennan is one of Australia’s nine most influential women entrepreneurs as nominated by The Age and Sydney Morning Herald's panel comprising Small Business Minister Michaelia Cash, Small Business Ombudsman Kate Carnell, and small business editor Cara Waters. Brennan’s instinct was right. founder of the 'Buy From The Bush' campaign. “What was being produced by these makers and creators and being sold by small retailers was special,” Brennan says. More than the financial investment, the psychological impact of city customers ‘buying in’ to these bush businesses at a time like this, is possibly the biggest success of the Buy From The Bush campaign. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. I believe that is an incorrect statement. “The more female entrepreneurs and investors there are, the more successful we’ll be – not only at the business level but as a country. Still at the kitchen table with piles of washing and crumbs all around but now joined by @millplum who is the hardest working side-kick on the planet (loose fact). “If we can act as a gateway for people to discover beautiful small businesses … then we’re doing our job,” Brennan says. You have to have that grit and determination just to get this far.”, Building a gender equal world: “Just by advocating and demonstrating what is possible so that women of the future and women [in business] know this is absolutely an option for them: to be able to solve the world’s biggest problems.”. We then mobilised a taskforce of engineers and experts who worked closely with Buy From The Bush to design and build the new marketplace. Influence: “My mother as a community pharmacist and setting up the pharmacy business school at University of Sydney and University of Newcastle along with bringing up four children. PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses. Missing @the_regional_pr_co in Coolamon, NSW who lends her skills and great gift of the gab to BFTB daily. He really inspired me and raised me to show me that nothing was impossible.”, Influencing others: “For me it is just about encouraging authenticity and operating as your authentic self is really important. Melbourne, 3000 Australia. Buy From The Bush isn’t the only marketplace showcasing Aussie-made products. The Buy from the Bush campaign has increased tourism in our little town. Credit:Brook Mitchell. As a freelance journalist he also had articles published in Australian and overseas magazines. Generous contributions. I saw her bring up a family as well as run a successful business – I thought that was a great inspiration.”, Influencing others: “I do a lot of mentoring and I have a lot of young pharmacists that work with me. Credit:Wayne Taylor. Partnering with PayPal is the campaign’s next chapter, allowing it to achieve longevity by “giving Buy From The Bush legs, in a really permanent way”, she says. It's encouraging to look to regional areas when you're buying presents for Christmas as well as putting your food on the Christmas table. She has been in the industry for many years and she is the most positive and enthusiastic and hard-working person I know.”, Influencing others: “As a young woman who went to uni for a year and failed it, I am living proof that you don’t have to follow the standard path. Consumers are also more enabled than ever to support regional businesses. Too many lovely stories. “It was developed on the fly, that is for sure, but it was a reaction to try to get life injected back into small towns that are suffering,” Brennan says. PayPal is a trusted name, and provides a secure and familiar checkout experience. According to Buy From The Bush it already has a 450,000-strong following on social media, but the large majority of participating small businesses don’t have their own website, “let alone one with the ability to accept sales”. Why Leave Town Gift Cards provide support to regional communities who are struggling due to the bushfires and ongoing drought. Sandy Chong is the Head of the Australian Hairdressers Association. I’ve been very fortunate to do pretty much everything I want to do in the industry, whether it was anything editorial or working at New York fashion week – all of those different sectors are my motivators.”, Influencing others: “For influencing my staff, it’s understanding them more than ever, and having continual meetings with them, so that we know what they need. Shop owners have had teary and real conversations with customers over the phone. JADE Beauty Skinstitute. “I was in love with some of the beautiful retailers and boutiques around the local area and I had an instinct that if we could broadcast those businesses to the masses there would be a market for them and people could invest in them in a tough time,” she says. #buyfromthebush #stayinthebush #2020, A post shared by #buyfromthebush (@buyfromthebush) on Oct 15, 2020 at 10:20pm PDT. So proud of the seed of change that has been planted and hoping it grows in to a big fat beanstalk (that Jack never chops down while fleeing a giant ‍♀️). Influence: “It would have to be my Dad. Partnering with PayPal is the campaign’s next chapter, allowing it to achieve longevity by “giving Buy From The Bush legs, in a really permanent way”, she says. Peter Dinham - retired and is a "volunteer" writer for iTWire. Of time and energy. Launch of the online marketplace comes just one year after the October 2019 launch of Buy From The Bush, which says that more than 250 small businesses have already signed up to significantly increase their customer base and sales. Have also welcomed @emillyfleming_ in to the fam to add a taste of Walgett, NSW to BFTB. Green started her vegan-friendly fashion label Prene Bags four years ago when she was 20. Cara is the small business editor for The Age and The Sydney Morning Herald based in Melbourne. It now turns over around $20 million a year. With my business, I never want to leave anybody behind, I want to bring people up with me. Airwallex president and co-founder Lucy Liu. So thank you. Tammy Green is the founder of Prene Bags. To find out more about the Buy From The Bush movement, check out the Instagram and Facebook profiles.